What does it really take to turn a crop or ingredient into a successful consumer packaged goods business?
Agroforestry Market Development Speaker Series will hold a Selling Value-Added Agroforestry Products webinar on October 21st from 2 to 4 pm ET.
This special session will help farmers and agroforestry producers understand the realities of the CPG industry before investing significant time and money in product development. Serving as a bridge between Understanding the Market and Moving from Crop to Product, the session will examine whether a value-added product represents a viable commercial opportunity—and whether the CPG pathway aligns with the producer’s goals, resources, capacity, and appetite for risk.
Part 1: Industry Realities and Common Pitfalls
An honest, behind-the-scenes look at how the CPG industry operates, including costs, margins, distribution systems, operational demands, and realities that entrepreneurs may not encounter until after they have invested in a product.
Part 2: Crucial Questions and Producer Case Studies
A practical framework for evaluating a CPG opportunity before proceeding to full product development, illustrated through real-world producer experiences.
Participants will leave with:
- A clearer understanding of how the CPG industry operates.
- A realistic picture of the costs, risks, margins, and operational demands involved.
- A framework for assessing whether a product idea has commercial potential.
- A better sense of whether the CPG pathway fits their business and personal goals.
- A set of questions and assumptions to investigate before developing a product.
For more information and to receive the zoom link, contact us: info@agroforestrycoalition.org